Impacts of low cost carriers on regional tourism
Whyte, Randall, and Prideaux, Bruce (2007) Impacts of low cost carriers on regional tourism. In: Proceedings of the 17th Annual CAUTHE Conference. From: CAUTHE 2007: Tourism - Past Achievements, Future Challenges, 11-14 FEB 2007, Sydney, NSW, Australia.
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Following the collapse of Ansett in September 2001 and the emergence of low cost carriers Virgin Blue and Jetstar, domestic air travel has experienced considerable growth. Aggressive marketing strategies, low fares and increased capacity by both Virgin Blue and Jetstar with B737 and A320 services have benefited many Queensland destinations such as Cairns. However as the research presented in this paper shows much of the growth in air travel attributed to Low Cost Carriers has occrred at the expense of modes such as drive, long distance coaches and rail. This paper examines the impact of LCCs on the modal composition of travel to Cairns with particular emphasis on aviation.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||low cost carriers; regional tourism growth; Cairns; Virgin Blue; Jetstar; transport modes|
|Date Deposited:||16 Oct 2009 04:33|
|FoR Codes:||16 STUDIES IN HUMAN SOCIETY > 1605 Policy and Administration > 160513 Tourism Policy @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%|
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