Exploring the flexible learning preferences of business and commerce students using a learner segmentation approach

Benckendorff, Pierre (2007) Exploring the flexible learning preferences of business and commerce students using a learner segmentation approach. In: Forum proceedings of the Quantitative Analysis of Teaching and Learning in Higher Education in Business, Economics and Commerce, pp. 153-173. From: Quantitative Analysis of Teaching and Learning in Higher Education in Business, Economics and Commerce Forum, 9 February 2007, University of Melbourne.

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Abstract

Flexible learning is emerging as a new paradigm for responding to the demographic, economic, political and technological changes confronting the higher education sector in Australia. Various studies have reported on specific flexible learning approaches and techniques, but none have examined student preferences for a variety of techniques. The aim of this study is to use the flexible learning preferences of business students at a regional Australian university as a basis for identifying discrete and meaningful learner segments. The findings indicate that students can be segmented into five discrete segments, each with clearly differentiated flexible learning preferences. Further analysis indicates that the balance between employment and study account for some of the differences between segments.

Item ID: 3177
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: flexible; learning; delivery; online and market segmentation
ISBN: 978-0-7340-3690-2
Date Deposited: 08 Dec 2009 23:41
FoR Codes: 13 EDUCATION > 1302 Curriculum and Pedagogy > 130299 Curriculum and Pedagogy not elsewhere classified @ 100%
SEO Codes: 93 EDUCATION AND TRAINING > 9399 Other Education and Training > 939999 Education and Training not elsewhere classified @ 100%
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