Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2013) Troubling thoughts about tobacco promotion in the on-line environment. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 086. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

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Abstract

This paper reviews tobacco and smoking mobile phone applications ("apps") in light of recent concerns about their proliferation and potential impact on young people. The paper highlights a number of pro-smoking apps as well as weaknesses in current legislation restricting tobacco promotion and questions the legal obligations of organizations such as Google and Apple in providing access platforms for pro-smoking apps. The paper concludes with recommendations for research into the actual impact of apps and other forms of social and user generated content activity.

Item ID:	31329
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-646-56330-5
Keywords:	business ethics, tobacco promotion, phone apps, regulatory effectiveness
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Date Deposited:	05 Mar 2014 01:01
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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