Service industry business-customer encounters
Hamilton, John (2007) Service industry business-customer encounters. In: Proceedings of the Seventh International Conference on Electronic Business, pp. 145-154. From: ICEB 2007 Seventh International Conference on Electronic Business: Service Innovation and Value Creation in Experience Economy, 2-6 December 2007, Taipei, Taiwan.
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This study uses the pharmacy industry to demonstrate the applicability of a service value networks (SVNs) structural equation modeling (SEM) approach as new method to investigate services industries. The author's theoretically developed front-end business SVNs approach to customer engagement is modelled using observed business, customer and environmentally related variables. The business and the customer engage via multiple significant interaction pathways, which combine to deliver the net business-customer encounter outcome. This SVN SEM approach sheds new light on the complexities in delivering a business-customer exchange, and offers the manager an alignment tool that targets customer satisfaction, customer servicing and customer perceived value. This SVN SEM approach offers a more complex and engaging approach to that of customer relationship management (CRM).
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||service value networks; structured equation modeling; performance; strategy; competitive|
|Date Deposited:||07 Aug 2009 06:22|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%|
|SEO Codes:||97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%|