Individual privacy and organizational privacy in business analytics

Lui, Siu Man, and Qiu, Ling (2007) Individual privacy and organizational privacy in business analytics. In: Proceedings of the 40th Annual Hawaii International Conference 2007. From: Hawaii International Conference on System Sciences, 3-6 January 2007, Hawaii.

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The use of business analytics to reveal useful information from transactional and operational databases involves accessing private information of both individuals and organizations. This practice has raised the privacy concern of individuals and policy makers. In this paper, we propose a privacy preserving approach for business analytics based on keyed Bloom filters. We illustrate this approach using market basket analysis, and then evaluate its performance using real datasets from a point-of- sale and web clickstream. The major advantage of this approach is the positive relationship for the level of privacy security and analysis precision. In other words, the tradeoff of the level of privacy protection for our solution is data storage space; whereas for other existing methods, there is always a tradeoff between analysis precision and the level of privacy protection.

Item ID: 3022
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: webometrics; game development industry; E-commerce; E-marketing
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ISBN: 0-7695-2755-8
ISSN: 1530-1605
Date Deposited: 09 Oct 2009 03:59
FoR Codes: 08 INFORMATION AND COMPUTING SCIENCES > 0804 Data Format > 080499 Data Format not elsewhere classified @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 20%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 30%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8902 Computer Software and Services > 890205 Information Processing Services (incl. Data Entry and Capture) @ 50%
91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 30%
91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910406 Technological and Organisational Innovation @ 20%
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