Pearce, Philip L. (2013) Australian music and Aussie team sports: how the experience economy and the score interact. In: Tschmuck, Peter, Pearce, Philip, and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 175-188.

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Abstract

As the reach of the experience economy expands into multiple facets of contemporary business new synergies between forms of leisure emerge. One such conjunction is that between music and sport, both popular features of Australian recreational life but now increasingly interwoven contributors to the good times of many Australians. The popularity of three sports in Australia – rugby league, Australian Rules football and cricket – are chosen as examples of nationally popular spectator sports. The increased role of Australian music in enhancing promotion, in shaping game day experiences and extending the social appeal of the three sports are highlighted.

Item ID:	27284
Item Type:	Book Chapter (Research - B1)
ISBN:	978-3-642-27897-6
Date Deposited:	02 Jun 2013 22:24
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 25% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 25%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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