Chemosensory cross-modal Stroop effects: congruent odors facilitate taste identification

White, Theresa L., and Prescott, John (2007) Chemosensory cross-modal Stroop effects: congruent odors facilitate taste identification. Chemical Senses, 32 (4). pp. 337-341.

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Abstract

In order to explore the cross-modal cognitive associations between smell and taste, a chemosensory analogue of the Stroop task (Stroop 1935) was developed. Fourteen participants were presented with an odorant and a tastant and asked to identify the tastant as "sweet" or "sour" by pressing 1 of 2 buttons as quickly as possible. Participants were faster to name the taste when it was presented with an odor that was congruent (e.g., strawberry/sweet) than with an incongruent odor (e.g., strawberry/sour). These results support the concept of a high level of cognitive integration between the senses of smell and taste and illustrates occasions of interference between information arising from different sensory systems.

Item ID: 2709
Item Type: Article (Refereed Research - C1)
Keywords: cognitive interference; flavour; orthonasal olfaction; smell
ISSN: 1464-3553
Date Deposited: 01 Sep 2009 02:33
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170103 Educational Psychology @ 40%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170112 Sensory Processes, Perception and Performance @ 50%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170101 Biological Psychology (Neuropsychology, Psychopharmacology, Physiological Psychology) @ 10%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 100%
Citation Count from Web of Science Web of Science 19
Downloads: Total: 2
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