Pedruzzi, R., Swinbourne, A., and Quirk, F. (2012) Who is in control? The development of a model for communicating health information. Psychology & Health, 27 (Supp 1). p. 102.

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Abstract

Background: The aim of this research was to examine variables that influence attention to health information in order to develop a predictive model. Methods: Community participants(N=330) were randomly assigned to one of two conditions presenting information about coronary heart disease (CHD) or road accidents. Information was either risk or neutral in valency. Attention to information was measured using a surprise recall task. Other variables measured included perceived risk, optimism, control and coping strategies. Findings: Overall, participants in the CHD condition remembered significantly more risk information than participants in the road condition. Participants in the road condition endorsed significantly lower beliefs in personal control perceptions while also endorsing greater beliefs in other’s control over their own road outcomes. Discussion: While perceived control is usually emphasised as integral in adopting protective behaviours these findings suggest that they are also central in communicating health information.

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