Gathering and deploying tourism destination intelligence
Hamilton, J.R. (2012) Gathering and deploying tourism destination intelligence. International Journal of Electronic Business, 12 (2). pp. 1-20.
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Software intelligence approaches have application to tourism destination managers seeking tourist-related information relevant to specific customer requests. Such approaches are framed by physically gathering business intelligences about each tourist-specific destination. These processes may be paper or computer based to capture particular tourism stakeholder requirements. Small tourism destination businesses using lowest cost approaches may adopt destination-specific manual analysis approaches. Larger operators targeting broader destination tourist requirements may opt for more costly and but faster intelligent software approaches. Such internal and external intelligence gathering inclusions also offer improved business strategic positioning within a competitive tourism destination.
|Item Type:||Article (Refereed Research - C1)|
|Date Deposited:||31 Aug 2012 06:38|