Behaviour change tools: soft versus hard options

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. In: Proceedings of the 2012 International Social Marketing Conference, pp. 60-64. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

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Abstract

The need for individual and population-based behaviour change is evident across a range of sectors. We examine behaviour change strategies, contrasting aspects of health and lifestyle factors with climate change and sustainability issues and note that different policy makers favour specific behaviour change tools; some favour 'hard' options i.e. legislation and others 'soft' options such as persuasion. Different strategies will be more effective for specific issues and population segments - and combinations of strategies should not be ruled out.

Item ID: 22484
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: climate change, sustainability, behaviour change tools, information deficit model
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ISBN: 978-1-921760-68-6
Date Deposited: 10 Sep 2012 23:34
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150310 Organisation and Management Theory @ 25%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 75%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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