Eagle, Lynne (2009) Book review of "The Encyclopaedic Dictionary of Marketing," by Khan, K.M. and Khan, M.N., Sage Publications, New Delhi, India. Journal of Marketing Communications, 15 (5). pp. 367-368.

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Abstract

[Extract] This is a comprehensive publication, running over 350 pages and incorporating many commonly used marketing communication terms. The effort that has gone into compiling this dictionary must be applauded; however its value for students or practitioners is somewhat limited for the following reasons:

Item ID:	20367
Item Type:	Article (Book Review)
ISSN:	1352-7266
Keywords:	Khan, marketing
Date Deposited:	04 Sep 2013 02:38
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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