Exploring patterns of satisfaction and shopping motivation in a tourist shopping village

Moscardo, Gianna, Benckendorff, Pierre, and Murphy, Laurie (2011) Exploring patterns of satisfaction and shopping motivation in a tourist shopping village. In: Proceedings of 42nd Annual Travel and Tourism Research Conference. From: TTRA 2011 42nd Annual Travel and Tourism Research Conference, 19 - 21 June 2011, London, ON, Canada.

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Abstract

Although satisfaction is a core concept in understanding visitor behaviour and shopping is a core activity for many visitors, visitor satisfaction with shopping activities has been given only limited research attention. This paper seeks to address this by examining the relationships between shopping motivation and visitor satisfaction in Hahndorf, an historic German-themed village in Australia. The study surveyed 506 visitors to this tourist shopping village (TSV) using multiple measures of satisfaction. Four shopping motivation groups were identified and profiled and a series of importance-performance analyses revealed distinctive patterns of satisfaction for each group. These results have implications both for the planning of TSVs and the way we examine visitor satisfaction.

Item ID: 19746
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: tourist shopping, tourist satisfaction, travel motivations
ISBN: 978-0-615-49436-4
Date Deposited: 05 Apr 2012 04:27
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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