Website benchmarking: theoretical and measurement aspects
Cassidy, Leonie, and Hamilton, John (2011) Website benchmarking: theoretical and measurement aspects. In: Proceedings of the 11th International Conference on Electronic Business, pp. 413-416. From: 11th International Conference on Electronic Business, 29 November- 2 December 2011, Bangkok, Thailand.
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Benchmarking of websites remains poorly developed. Currently no comprehensive broad-based, systematic, measurement procedure or website benchmarking theory exists. This article discusses the theory of website benchmarking, and builds the mathematics behind website measurement via a three level domain, group and item set-theory approach. It offers a multi-level, interpretable measurement solution to managing websites, and also sheds light on developing a website benchmarking theory.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||benchmark, website, set theory, measurement|
Conference topic: borderless e-business for the next decade.
|Date Deposited:||15 Feb 2012 22:02|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%|
|SEO Codes:||89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%|