Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village.

Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre, and Pearce, Philip (2011) Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of Retailing and Consumer Services, 18 (4). pp. 302-310.

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Abstract

The study presented in this paper explores the phenomenon of Tourist Shopping Villages (TSVs) and the dimensions that contribute to satisfying visitor experiences. TSVs are defined as small towns and villages that base their tourist appeal on retailing, often in a pleasant setting marked by historical or natural amenities. A conceptual framework was developed in an attempt to explain and understand visitor satisfaction with the tourist shopping village experience. The results indicate the village performance on providing a unique local experience, value for money and regionally distinctive products, and opportunities for entertainment and bargain hunting were the key variables which most strongly predicted whether respondents were very satisfied or not. Surprisingly, the level of enthusiasm for leisure shopping did not have a strong influence on the visitor experience or satisfaction. Tourist shopping villages provide a unique setting in which recreational or leisure shopping occurs and are under-researched, particularly from the perspective of the visitor experience.

Item ID: 19349
Item Type: Article (Refereed Research - C1)
Keywords: tourist shopping, tourism, shopping villages, rural tourism
ISSN: 1873-1384
Date Deposited: 08 Dec 2011 04:35
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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