Horton, Peter (2011) Sport in Asia: globalization, glocalization, Asianization. In: Pachura , Piotr , (ed.) New Knowledge in a New Era of Globalization. InTech, Rijeka, Croatia, pp. 119-146.

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Abstract

[Extract] Sport is now a truly global cultural institution, one that is no longer the preserve of occidental culture or dominated and organized by Western nations, the growing presence and power of non-occidental culture and individual nations now makes it a truly globalized product and commodity. The insatiable appetite for sport of the enormous Asian markets is redirecting the global flow of sport, with the wider Asia Pacific region now providing massive new audiences for televised sports as the economies of the region continue their growth.

Item ID:	17820
Item Type:	Book Chapter (Research - B1)
ISBN:	978-953-307-501-3
Keywords:	sport, globalization, glocalization, Asianization
Date Deposited:	26 Sep 2011 00:01
FoR Codes:	13 EDUCATION > 1303 Specialist Studies in Education > 130399 Specialist Studies in Education not elsewhere classified @ 70% 13 EDUCATION > 1399 Other Education > 139999 Education not elsewhere classified @ 30%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970113 Expanding Knowledge in Education @ 50% 97 EXPANDING KNOWLEDGE > 970116 Expanding Knowledge through Studies of Human Society @ 50%
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