Business-customer alignment in the Australian pharmaceutical industry

Hamilton, John (2006) Business-customer alignment in the Australian pharmaceutical industry. International Journal of Electronic Business, 4 (5). pp. 401-420.

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Abstract

Emerging technologies are delivering new pharmacy business models including: web-based operations (like E-Pharmacy); low cost discount models (like Priceline), and diversified chain models (like V-Pharmacy). The regulated Australian industry is experiencing mounting external business pressures from supermarkets, doctors, consumers and politicians. This exploratory research targets the competitive services strategies of the existing pharmacy business models, pharmacy business performance, perceived pharmacy customer value delivered, and the business↔customer alignment mixes. It investigates the option of incorporating a new potentially disruptive solution-set that may enhance the industry's future competitiveness. A service value network (SVN) framework is projected as a likely future competitive scenario.

Item ID: 1772
Item Type: Article (Refereed Research - C1)
Keywords: e-business models, pharmacy, services strategies, customer targeting, customer alignment, business performance, customer value, architectures, networks, electronic business, Australia, pharmaceutical industry, service value networks, SVN
ISSN: 1741-5063
Date Deposited: 22 Oct 2007
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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