Using service value networks to positioning the business: a services gateway customer interface solution

Hamilton, John (2010) Using service value networks to positioning the business: a services gateway customer interface solution. Journal of E-Business, X (1). pp. 23-32.

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Abstract

Businesses seeking to improve their product or service positioning with their customers may bridge this divide through intelligently-targeted contributions that attempt to match with their customer input requests. From a business perspective, a 'reach-out' towards seemingly impossible goals, competing opposites, and multiple solution approaches may enhance the transgression towards building new intelligences and engagement processes that further link the business with its customers. From a customer perspective, the business deliverables suite must sufficiently meet their expectations. Such approaches are best built from the business-customer interface outwards using a 'service value networks' and 'value expectations' framework as the underlying intelligence suite for the interface 'Services Gateway'. The 'Services Gateway' targets aligning and re-aligning the business with its engaging customers, and as a real-time solution.

Item ID: 15986
Item Type: Article (Refereed Research - C1)
Keywords: services gateways, service value networks, company solutions, business strategies, interactive markets, customer niche
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ISSN: 1542-0846
Date Deposited: 04 May 2011 05:46
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8998 Environmentally Sustainable Information and Communication Services > 899899 Environmentally Sustainable Information and Communication Services not elsewhere classified @ 100%
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