The dynamics of competition: a conceptual analysis
Athiyaman, Adee (2004) The dynamics of competition: a conceptual analysis. In: Proceedings of ASBBS 7th International Conference, pp. 760-767. From: ASBBS 7th International Conference, 6 - 7 August 2004, Cairns, QLD, Australia.
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The literature on strategy recognises that a firm's intended strategy may differ from its realised strategy due to misjudgements about competitors' actions and/or reactions (Davis and Devinney 1997; Kotler 2003; Mintzberg 1978). The importance of competitor analysis to strategy formulation has resulted in a number of researchers attempting to identify competitors at the firm level (see, for example, Athiyaman and Go 2003; McGee and Thomas 1986). Since most research on this topic lack a priori theory to guide empirical analysis (Barney and Hoskisson 1990; Davis and Devinney 1997; Roberts 2001) this paper attempts to model competition at the firm level using concepts borrowed from learning theory, and decision sciences. Specifically, the shift in a product's competitive landscape as it moves from introduction to maturity is theorised.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
This publication does not have an abstract. The introduction is displayed as the abstract.
|Date Deposited:||08 Nov 2010 00:32|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%|
|SEO Codes:||91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%|