Preference for pre-loved clothing and stores that sell pre-loved clothing
Athiyaman, Adee (2003) Preference for pre-loved clothing and stores that sell pre-loved clothing. In: Proceedings of the Chartered Institute of Marketing Conference 2003. From: Marketing in the First Decade of the 21st Century with Special Reference to Asia Pacific and the Antipodes, 20-22 August 2003, Sydney, NSW, Australia.
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This study was conducted to help ascertain the purchase determinants of pre-loved clothing, and the desired features or characteristics of shops that selI pre-loved clothing. The purchase decision was modelled using the constructs of "motivation", and "cognition". Motivation refers to the "activation" of behaviour, and cognition to the "direction of behaviour". A survey of 150 consumers in the Sydney metropolitan area revealed that one-half of respondents are influenced by stimuli such as window displays to purchase clothing; consumer expectations of price of clothing influence consumer attitude towards pre-loved clothing, and "merchandise variety" and "quality" are two of the 19 features that determine clothing store patronage. Results should stimulate retailers to improve their marketing mix to better satisfy shoppers' needs.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||desired features; pre-loved clothing; purchase determinants|
|Date Deposited:||20 Dec 2010 04:09|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%|