Exploring social interactions of backpackers
Murphy, Laurie (2001) Exploring social interactions of backpackers. Annals of Tourism Research, 28 (1). pp. 50-67.
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This study employs the concepts of social situation analysis to examine the nature of interactions among backpackers in an attempt to better understand their informal networks of information dissemination. Results indicate that gathering information on destinations/businesses is a motivation for them to interact with one another. However, several factors influence the value placed on information, including the consistency of reports received, personal feelings or attitudes towards the provider, and previous expectations regarding the destination/business under discussion. Recommendations are made regarding steps businesses catering to the backpacker market can take to encourage positive word-of-mouth promotion and facilitate social interaction among customers.
|Item Type:||Article (Refereed Research - C1)|
|Date Deposited:||02 Dec 2010 06:22|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%|