Competitive productivism and Australia's emerging 'alternative' agri-food networks: producing for farmers' markets in Victoria and beyond

Andrée, Peter, Dibden, Jacqui, Higgins, Vaughan, and Cocklin, Chris (2010) Competitive productivism and Australia's emerging 'alternative' agri-food networks: producing for farmers' markets in Victoria and beyond. Australian Geographer, 41 (3). pp. 307-322.

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Abstract

This paper advances the theoretical argument for moving beyond the conventional/alternative divide int he analysis of emerging 'alternative' agri-food networks (AAFNs). In order to understand how 'place', 'nature' and 'quality'-based food networks emerge and develop, we argue that careful attention needs to be paid to the way in which specific political-economic environments shape the options available to farmers and consumers. Australia's 'competitive productivism' is the outcome of the export-oriented economy and a neoliberal political orientation, and this environment affects the development of AAFNs in various ways. Most notably, a case study of farmers that sell at farmers' markets in the State of Victoria shows that the competitive-productivist policies pursued by Australian governments entice some farmers who participate in AAFNs to develop their ideas into higher output businesses tailored to compete in emerging export markets. Other farmers deliberately chose to keep marketing through alternative channels despite competitive-productivist pressures to expand. These findings demonstrate the centrality to the experience of AAFN participants of negotiating productivist pressures, adding nuances to the story of the complex relations between AAFNs and conventional supply chains.

Item ID: 11929
Item Type: Article (Refereed Research - C1)
Keywords: agricultural liberalization; alternative agrifood networks; Australia; environmental sustainability; productivist agriculture; quality; sustainable agriculture
ISSN: 1465-3311
Date Deposited: 17 Sep 2010 05:20
FoR Codes: 07 AGRICULTURAL AND VETERINARY SCIENCES > 0701 Agriculture, Land and Farm Management > 070106 Farm Management, Rural Management and Agribusiness @ 10%
07 AGRICULTURAL AND VETERINARY SCIENCES > 0701 Agriculture, Land and Farm Management > 070108 Sustainable Agricultural Development @ 40%
16 STUDIES IN HUMAN SOCIETY > 1604 Human Geography > 160401 Economic Geography @ 50%
SEO Codes: 96 ENVIRONMENT > 9606 Environmental and Natural Resource Evaluation > 960601 Economic Incentives for Environmental Protection @ 30%
96 ENVIRONMENT > 9607 Environmental Policy, Legislation and Standards > 960705 Rural Land Policy @ 70%
Citation Count from Web of Science Web of Science 5
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