Estimating tobacco consumption in remote Aboriginal communities using retail sales data: some pitfalls and possibilities

MacLaren, David, Redman-MacLaren, Michelle, and Clough, Alan (2010) Estimating tobacco consumption in remote Aboriginal communities using retail sales data: some pitfalls and possibilities. Australian and New Zealand Journal of Public Health, 34 (81). S66-S70.

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Abstract

Objective: To describe and discuss challenges and opportunities encountered when estimating tobacco consumption in six remote Aboriginal communities using tobacco sales data from retail outlets.

Approach: We consider tobacco sales data collected from retail outlets selling tobacco to six Aboriginal communities in two similar but separate studies. Despite challenges – including: not all outlets provided data; data not uniform across outlets (sales and invoice data); change in format of data; personnel change or management restructures; and anomalies in data and changes in community populations – tobacco consumption was estimated and returned through project newsletters and community feedback sessions. Amounts of tobacco sold were returned using graphs in newsletters and pictures of items common to the community in community feedback sessions.

Conclusions: Despite inherent limitations of estimating tobacco consumption using tobacco sales data, returning the amount of tobacco sold to communities provided an opportunity to discuss tobacco consumption and provide a focal point for individual and community action. Using this method, however, may require large and sustained changes be observed over time to evaluate whether initiatives to reduce tobacco consumption have been effective.

Implications: Estimating tobacco consumption in remote Aboriginal communities using tobacco sales data from retail outlets requires careful consideration of many logistical, social, cultural and geographic challenges.

Item ID: 11693
Item Type: Article (Refereed Research - C1)
Keywords: Aboriginal health; Indigenous; tobacco consumption; monitoring; community store data
ISSN: 1753-6405
Date Deposited: 26 Aug 2010 22:58
FoR Codes: 11 MEDICAL AND HEALTH SCIENCES > 1117 Public Health and Health Services > 111701 Aboriginal and Torres Strait Islander Health @ 50%
11 MEDICAL AND HEALTH SCIENCES > 1117 Public Health and Health Services > 111716 Preventive Medicine @ 50%
SEO Codes: 92 HEALTH > 9203 Indigenous Health > 920302 Aboriginal and Torres Strait Islander Health - Health Status and Outcomes @ 100%
Citation Count from Web of Science Web of Science 2
Downloads: Total: 1
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